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The partnership between CB Cares and the Central Bucks School District is long-standing. Since its inception, CB Cares has been involved in promoting the 40 Developmental Assets in our local schools through programs and trainings, with the goal of fostering positive behaviors and values in our community’s youth.
At the present time, there are many active school programs which represent the mission of CB Cares - serving as a community catalyst by engaging, empowering, and linking people, organizations and businesses in the community.
Programs
Boomerang Youth Recognition Award
Alcohol, Tobacco & Other Drug Prevention (ATOD)
Programs
Reality Rules
Boomerang Youth Recognition Award
“What goes around, comes around.”
This youth recognition award was created to recognize students in the Central Bucks School District for living by one of the 40 Assets, designated monthly. The 40 Developmental Assets are positive experiences, behaviors, and personal qualities that all youth need to possess, in order to be responsible, caring, and strong in the face of peer pressures and other life challenges. Each year, over 1,000 elementary, middle, and high school students are nominated and recognized for their assets.
BOOMERANG YOUTH RECOGNITION AWARD ASSETS 2009-2010
September: #26 CARING. Young person cares about others. They place a high value on helping other people. He/she thinks about ways of helping others and is motivated to initiate kind and thoughtful acts. They might demonstrate this asset by being particularly welcoming to new students as the school year begins.
October: #35. RESISTANCE SKILLS. Young person is able to recognize risky or dangerous situations and makes positive choices when faced with challenging events in their life. They are able to resist peer pressure.
November: #22 SCHOOL ENGAGEMENT. Young person is actively engaged in educational activities inside and/or outsideof school. They take learning a step further and by their actions and enthusiasm serve as a role model to others.
December: #20 TIME AT HOME. Young person spends time most days in high quality interactions with family. They may share theimportance of family experiences and relationships in the school setting.
January: #32 PLANNING AND DECISION MAKING. Young person knows how to plan ahead and make choices. They are pro-active about getting started, and they follow through to the end. If working in a group, he/she helps the group achieve its goals.
February: #40 POSITIVE VIEW OF PERSONAL FUTURE. Young person is optimistic about his or her own future and strives to reach his/her goals. They have hopes, dreams, enthusiasm and plans. He/she demonstrates strong efforts to achieve their goals, whatever they might be.
March: #9 SERVICE TO OTHERS. Young person values service to others, in their family, school or community. He/she commits to meaningful and caring actions.
April: #25 READING FOR PLEASURE. Young person reads for pleasure most days of the week, either alone, with family members, or with friends.
May: #31 RESTRAINT. Young person can identify, regulate, and control his/her behaviors and emotions in healthy ways, particularly in stressful or unstructured situations.
To print the assets, click here!
To nominate someone for the Boomerang Youth Recognition Award, click here!
Reality Rules
Reality Rules is a social norms marketing campaign designed to address underage alcohol use and related problems among high school students. A social norms marketing campaign is defined as “behavior influenced by either incorrect or correct perceptions about how other members of our social group think and act”. The theory predicts that both problem behavior increases and healthy behavior decreases because of misperceptions. The goal of the campaign is to replace the misperceptions by promoting the facts.
This past February, CB Cares, in partnership with our Central Bucks School District and The Fred Beans Family of Dealerships, implemented “Don’t Feed the Wild Life”, a 4-tiered social norms campaign. The reality for us in Central Bucks, as indicated by an anonymous survey, is that 2/3 of our teens are not engaging in underage drinking. As consistent with previous student surveys, the results confirm that CB high school students overestimate the amount and frequency of alcohol use by their peers, as well as, attitudes supportive of drinking behavior. Conversely, the number of teens who make good choices and healthy decisions about drinking is underestimated. The goal of Reality Rules was to correct this harmful misperception. CB high school teens participated in both focus groups and street teams, developing and disseminating the message. Included in this campaign was the creation of a sequential “buzz” using imprinted banners, key chains, t-shirts, sweatshirts, tote bags, and other message carriers. In the end, the final message read, “Don’t Feed the Wild Life, 2/3 of CB teens do not drink”.
As a community we need to continuously work toward reducing the number of teens engaged in underage drinking by supporting and encouraging sound, healthy choices. As responsible community members, parents, and teens, we need to do our part too; so “Don’t Feed the Wild Life!”
To view photos, click here!
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